“It’s time to find simple solutions!” is not only a new slogan, but a part of bank’s philosophy. It is important to understand and communicate with your consumers in the same language - the language of needs - in the modern banking market with the highest competition level. The new advertising platform focused on competitive distinctions and communication at a consumer needs’ level with sense of humor to contribute to the perception of LOCKO-Bank as a democratic company which is easy and simple to deal with.
Car, motorcycle, bicycle, photo, wedding, recreation, repair, apartment, villa, parking, stay, yacht, Goa, Samui, Tahiti, fishing, hunting, clubs, plasma, garage, etc. - all "tags" that characterize the needs of modern people. This is a very tangible desire to realize which often bank’s help is required. But apart from these desires there are intangible and pleasant feelings that a person receives from the acquisition of a product or service. So, buying a new car we get a new status and incentive to meet new people and make new friends. And it happens that taking a loan to the wedding people spend the most part of the amount to renovate their future apartment.
In the advertising campaign, we declare that LOCKO-Bank is a bank to implement any client goals and solutions to achieve them as simple as possible just selecting the desired product.
The new communication platform was designed for the bank for several years and it is a variable one in terms of copyright and media. LOCKO-Bank’s advertising and marketing division, Red Pepper communication agency and Ek Playaz hip-hop group created the original manifesto in the song format explaining the idea of “Simple Solutions Bank”.
The manifesto is available at YouTube.