LOCKO-Bank integrated CRM-System based on Microsoft Dynamics CRM for improving individual customers’ service level. KORUS Consulting, the best Russian integrator of Microsoft Dynamics CRM in 2012 and 2013, became a partner.
Automatization was made in all bank’s branches in 21 regions. The main focus was on business process automatization in SME and retail business development and sales management. Due to consolidated client base that allowed saving time to get necessary information, transparency of banking products sales department increased significantly. Integrated system for effectiveness analysis and control transactions at all stages of the sales process improved quality level in work with each particular client. Marketing division got a strong tool that allows analyzing the feedback depending on the type of activity and client reaction.
Andrey Lyushin, Deputy Chairman, commented:
“We decided to choose Microsoft Dynamics CRM after consideration on the market platforms, paying attention to precise customization of the system to the business requirements, integration with other systems of the bank and also familiar interface to work and time for user training and system commissioning. Additionally, we required a tool that could develop dynamically with the growth of our needs. The main factor was positive practices of system implementation in the Russian financial companies, proven by successful business cases.”